Production and Marketing of Horticultural Crops in North East India

The Book contains an analytical study of marketable and marketed surplus of Horticulture crops, and its marketing and selling behaviour in the State of Nagaland. The focus of the book is on marketing channels, marketing cost and margin, producer’s share, difference in price and the constraints faced by different stakeholders in marketing of the surpluses. Both primary and secondary datas were used in the study.

The book has been presented in six chapters. Chapter I discusses concept and definition, status of horticulture in Nagaland, problems statement, literature appraisal, research questions, and objectives along with tools and techniques. Second chapter covers the profile of the study area. Chapter three brings an account on area and production, marketable and marketed surplus, and the regressions. In the fourth chapter marketing cost, marketing margin and price spread are been discussed systematically. Further selling behaviour, constraints faced by farmer-producers in production, financing and marketing, and the problems confronted by market intermediaries are well covered in chapter five. The final chapter gives the summary of the book with some policy implications of the subject matter.

About the Book

Sashimatsung Ozukum (b. 1983) holds M.A (Economics) and Ph.D (Economics) from Nagaland University, Lumami. Presently he is an Assistant Professor at Jubilee Memorial College, Mokokchung, and teaches Mathematical Economics and Statistics to the under-graduates. He has presented four (4) papers at different National Seminars, and has published more than ten (10) papers all peer reviewed at both National and International Journals. He is a life member of North-Eastern Economic Association (NEEA), Society of Economics and Development (SED) and other academic associations.