Encyclopaedia Of Economics, Commerce And Management-Management Objecting And National Development (Vol. 17)

The art and science of corporate planning and strategic management has changed gears in a big way in the past two decades. This can be seen as a direct result of the far-reaching changes in technology and technological applications, as well as the indirect consequences of the process of globalisation and economic liberalisation which have changed the financial map of the world in more recent times. The present compilation attempts to strike a desirable bend of the macro and micro aspects of planning and strategy in their applications to corporate well-being and growth. To plan a strategy is to corporate success ? the focus of corporate goals and objectives is sharp and distinct.