Dynamics of Sustainable Business Management: Perspectives & Strategies

Dynamics of Sustainable Business Management: Perspectives & Strategies

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Sustainable Business Management is the intersection of business and sustainability. It supports a business’s long-term viability and can take various forms including investing in fair-trade products, reducing packaging materials, and ensuring humane working conditions at supplier factories. It also has impacts on a wide range of ecological and human issues, from the preservation of natural resources to a commitment to human and societal wellbeing. In the last decade, the business environment has surpassed a dynamic transition mainly due to rapid technological advancement, innovations, regional integration of countries as well as enhanced connectivity. It is therefore very important to understand the dynamics of sustainable business management across various industries from different perspectives. Moreover, there is a need to identify various effective strategies required to be adopted in varying business environment for sustainable development of business. In this regard, this book is an attempt to understand and address the dynamics of sustainable business management in today’s digital world to leverage sustained competitive advantages. This book illustrates the perspectives of sustainable business and its corresponding strategies to deal with the changing business environment. It will help in conceptualizing various contemporary issues and trends that have emerged in recent times. This book will be beneficial to managers, researchers, students, academicians, policy makers, entrepreneurs and various sections of the society at large.

The Editors

Dr. Sunildro L. S. Akoijam (b.1988) is currently working as Assistant Professor (Senior Scale) at Department of Management, North-Eastern Hill University (NEHU), Meghalaya. He has published 8 books and several papers in reputed journals. He is a member of AIMA, RMAI, DMA, ISDS (Japan), ISCA, SME (Kurukshetra) etc. He is associated as editorial board member and reviewer in various premier journals including journals published by Emerald, Elsevier etc.

Prof. L. Shashikumar Sharma (b.1968) is currently working as Professor at Department of Management, Mizoram University. He has published several research papers related to consumer behavior, service marketing, information technology and world trade. He has been awarded National B-School Awards-2013 as Best Professor Teaching Marketing Management, in the eastern region of India by ABP News.

Prof. Jaynal Ud-din Ahmed (b.1974) is currently working as Professor at Department of Management, North-Eastern Hill University (NEHU), Meghalaya. He has published around four dozen research papers in international and referred journals. He is the recipient of Rastriya Gaurav Award (2011), Best Thesis Award (2004), Best Young Faculty (2005) and Bharat Jyoti Puraskar (2017) for recognition of his teaching and research work.

Prof. W.C. Singh (b. 1970) is currently working as Professor in the Manipur Institute of Management Studies (MIMS), Manipur University. He has published various research papers in the national and international journals of repute. He also has published 3 books and completed 4 Major Research Projects. He has successfully guided 7 Ph.D. Scholars.

Contributors – include

Abhigyan Bhattacharjee, Associate Professor, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya.

Abdullah H. T. Shamsan, Lecturer, Department of Business Administration, Sana’a University, Yemen.

Albert Nuntharmawia, Research Scholar, Dept. of Management, Mizoram University, Tanhril Hill, Mizoram.

Anand Mohan, Associate Professor, Department of Management Studies, NSHM Knowledge Campus, Durgapur, West Bengal.

Ansuman Samal, Associate Professor, Dept. of Tourism & Management Studies,Siksha‘O’ Anusandhan, Bhubaneswar, Odisha.

Anulekha Bhagawati, Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya.

Lalramengmawia, Research Scholar, Department of Management Mizoram University, Aizawl, Mizoram.

Carlnegie L. Nongrum, Research Scholar, Department of Tourism and Hotel Management NEHU, Shillong, Meghalaya.

Chelsea Ch. Momin, Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Tura, Meghalaya.

Debanjalee Chakravorty, Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Tura, Meghalaya.

Deepak Bhagat, Assistant Professor, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya.

Nixon Singh, Professor, Dept. of Management, Mizoram University, Tanhril, Aizwal, Mizoram.

Elangbam Binodini Devi, Assistant Professor, Department of Business Management, H.N.B.Garhwal (A Central University), Srinagar-Garhwal, Uttarakhand.

Farid Ahmed Laskar, Research Scholar, Dept. of Economics USTM Technocity, 9th Mile Kling Road, Baridua, Ri-Bhoi, Meghalaya.

Firsterson Lawriniang, Research Scholar,Department of Tourism and Hotel Management,North- Eastern Hill University (NEHU), Shillong.

Gino A Sangma, Assistant Professor, Department of Agribusiness Management & Food Technology, North-Eastern Hill University, Tura Campus, Chasingre, Tura, W.G.Hills, Meghalaya.

Elizabeth, Assistant Professor, Department of Social work, Mizoram University, Aizwal, Mizoram.

Himanshu Bhusan Rout, Associate Professor, Department of Tourism & Hospitality Management, Mizoram University, Mizoram.

Jaynal Uddin Ahmed, Professor & Head, Department of Management, North - Eastern Hill University,Tura Campus, Tura, Meghalaya.

Jubayeer Ahmed Talukdar, Research Scholar, Department of Management, North Eastern Hill University,Tura Campus, Tura, Meghalaya.

Lalromawia, Assistant Professor, Department of Management, Mizoram University, Aizawl, Mizoram.

Lalropuii, Assistant Professor, Dept. of Management, Mizoram University, Tanhril Hill, Mizoram.

Larrystar Lyngdoh, Lecturer, Numero Institute of Professional Studies,Shillong, Meghalaya.

Md. Abdur Rashid, Associate Professor, Head, Dept. of Commerce, USTM Technocity, 9th Mile Kling Road, Baridua, Ri-Bhoi, Meghalaya.

Mehbooba Sultana, Research Scholar, Department of Management, North-Eastern Hill University, Tura Campus, Tura, Meghalaya.

Mrinal Ghosh, Assistant Professor, Pune Institute of Business Management, (PIBM), Guwahati, Assam.

Mujakkir Khan, Faculty Member,  Anipur Adarsha Junior College, Anipur, Karimganj, Assam.

Muniyan Sundararajan, Senior Principal Scientist & Professor of Engineering Mathematics, CSIR - Central Institute of Mining and Fuel Research, Dhanbad, Jharkhand.

Nabendu Banik, Assistant Professor, Department of Commerce, M.C.D. College, Sonai, Cachar, Assam.

P. Mohanty, Asst. professor, School of Hotel Management, Faculty of Hospitality& Tourism Management, Siksha O Anusandhan University, Bhubaneswar, Odisha.

Parag Shil, Professor, Department of Commerce, Assam University, Silchar, Assam.

Rasmita Pradhan, Assistant Professor, Dept. of Rooms Division Management Studies, Siksha ‘O’ Anusandhan, Bhubaneswar, Odisha.

Rebecca Malsawmthangi, M. Phil Scholar, Department of Social Work, Mizoram University, Aizawl, Mizoram.

Sahin Akthar Mazumdar, Department of Management, North-Eastern Hill University, Tura Campus, Tura, Meghalaya.

Sanghamitra, Asst. Professor, School of Hotel Management, Siksha  O Anusandhan University, Bhubaneswar, Odisha.

Santosh Kumar Bisoi, Assistant Professor, Dept. of Tourism & Management Studies, Siksha Siksha  O Anusandhan University,  Bhubaneswar,  Odisha.

Sapan Kumar Sadual, Associate Professor, School of Hotel Management, Siksha  O Anusandhan University, Bhubaneswar, Odisha.

Smita Sucharita Mahapatra, Associate Professor, School of Hotel Management, Faculty of Hospitality & Tourism Management, Siksha  oAnusandhan University, Bhubaneswar, Odisha.

Sultana Begum Abida Mazumder, Assistant Professor, Department of Management, North-Eastern Hill University, Tura Campus, Meghalaya.

Sumeet Agarwal, Research Scholar, Manipal Academy of Higher Education, Sikkim.

R. Bandaru, Assistant Professor, Department of Management, North-Eastern Hill University, Tura Campus, Chasingre, Tura, W.G.Hills, Meghalaya.

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