The Book

Business in today’s world is a hectic and dynamic undertaking. The environment in which organizations operate is ever changing, thereby changing the needs of the organization interms of marketing, HR, technology, internal operations, organizational goals etc. Thus, in the globalized world, marketing and HR managers are faced with the challenge of managing and organizing their marketing teams and human resources to adopt competitive strategies to meet business goals. In this context, this book brings together a collection of papers on the emerging issues of marketing and organizational behaviors. The volume, while focusing on the recent developments and frontiers of research in marketing and organizational behavior, also emphasizes upon the major challenges across these two areas.

A unique feature of the proposed volume is that it unravels some new issues in addition to re-examining certain old issues in a new perspective and thus covers wide ranging issues with an emphasis on emerging trends in marketing, HR and organizational behavior. The book is expected to have the widest possible readership comprising of advance UG and PG students, researchers, academicians, entrepreneurs, educationists, HR managers, corporate executives as well as researchers working on marketing and organizational behavior issues.

 The Author

Dr. Mohmed Amin Mir (b. 1982) is an educationist and an alumnus of Aligarh Muslim University (AMU), Aligarh. He has been teaching finance and accounting to UG students at Islamia college of Science & Commerce, Srinagar since 2010. A prolific writer, Dr. Mohmed Amin has authored four books on different titles of business & finance. Besides, he has one dozen research papers & articles published in national and international journals. He has presented more than 25 research papers in national/international seminars/conferences. He is also a recipient of Q.H. Farouqi Fellowship of the Department of Commerce, Aligarh Muslim University. His core area of research is Finance wherein he focuses on national and international finance.

Contributors – Include

Dr. Farooq Ajaz Shah, Sr. Assistant Professor, Department of Commerce, Islamia College of Science and Commerce, Srinagar, J & K, India.

Dr. Iqbal Malik, Assistant Professor in  Islamic Studies, Govt. Degree College Women, Kupwara, J & K, India.

Dr. Juhi Gupta, Assistant Professor, Centre for Women Studies, Aligarh Muslim University (AMU), Aligarh, UP, India.

Dr. M. Yaseen Malik, Sr. Assistant Professor, Department of Commerce, Islamia College of Science and Commerce, Srinagar, J & K, India.

Dr. Muhammad Idreesul Islam, Lecturer, Department of Management Studies (North Campus), University of Kashmir, Srinagar, J & K, India.

Dr. Mushtaq Ahmad Bhat, Professor & Head, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Dr. Nabina Qadir, Assistant Professor, Department of Commerce and Management Studies, Gandhi Memorial College, Srinagar, J & K, India.

Dr. Nazir Ahmad Gilkar, Life member, Islamia College Alumni Association, Srinagar, J & K, India.

Dr. Nisar Ahmad Yatoo, Professor & Principal, Gandhi Memorial College, Srinagar, J & K, India.

Dr. Riyaz Ahmad Rainayee, Professor, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Dr. Sabiya Mufti, Sr. Assistant Professor, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Dr. Shabnam Zaffar, Assistant Professor, Department of Commerce, Abdul Ahad  Azad Memorial College, Bemina, Srinagar, J & K, India.

Dr. Umar Mufeed, Assistant Professor, Department of Management Studies (AAA - Memorial Degree College, Bemina), Cluster University, Srinagar, J & K, India.

Foziya Farooq, Lecturer, Department of Commerce, Govt. Degree College, Magam, J & K, India.

Mr. Abid Shafi Zargar, Ph.D Scholar, Department of Management, Faculty of Management and Commerce, Mewar University, Chottorgarh, Rajasthan, India.

Mr. Adil Majeed Sheikh, Research Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Mr. Imtiyaz Ahmad Gull, Research Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Mr. Javid Ahmad Darzi, Lecturer (Contractual), Department of Commerce, Govt. Degree College, Budgam, J & K, India.

Ms. Azra Khan, Research Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Ms. Azra Makhdoomi, Ph.D Scholar, Department of Management Studies, Central University of Kashmir, Ganderbal, J & K, India.

Ms. Bisma Farooq Sheikh, Research Scholar, Department of Psychology, University of Kashmir, Srinagar, J & K, India.

Ms. Fozia Sajad, Research Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Ms. Prajilda K, Assistant Professor, Department of Commerce, S.A.R.B.T.M Govt. College, Kozhikode, Kerala, India.

Ms. Shayista Majeed, Ph.D Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Ms. Sunniya Waheed, Research Scholar, Department of Commerce, University of Kashmir, Srinagar, J & K, India.

Ms. Suraya Shafi, Assistant Professor (Contractual), Department of Management Studies, Central University of Kashmir, Ganderbal, J & K, India.

Sharika Hassan, Ph.D. Scholar, Department of Management Studies, Islamic University of Science and Technology, Awantipora, J & K, India.